The open protocol in Web 1.0 created free access to pure data and the world has experienced exponential advancement thanks to this new wealth of knowledge previously inaccessible. Unfortunately, success of Web 1.0 has opened the pandora box of profiteering in the Web 2.0 era, when a few tech giants mushroomed from the ground thanks to their ability to monetize around the massive pool of data accumulated. To protect their revenue stream, they create proprietary protocols that make it difficult to access to content created by users. They claim ownership to and generate revenue from contents created by users via “free services”, and little or none of the revenue is shared with the original creators. The most detrimental effect from Web 2.0 is the manipulating of access to selective information. To maintain high users’ traffic, bots and algorithms are created to present readers with “trending” posts aim to drive controversy discussions, users’ engagement, and ultimately advertisement income. In essence, these algorithms rank posts based on the gains of the corporates rather than that of the users; posts that are fake, incite fears and hatred may rank high because they bring in higher ad incomes for the corporates but present a skewed view of reality to the readers. These tech giants are now pouring billions into building their version of metaverse, a universe with distorted views orchestrated by these opaque algorithms and proprietary protocols.